After leaving the Big Brother house as its first winner, Craig announced he was giving his £70,000 prize fund to his friend Joanne Harris, who had down's syndrome, to pay for her heart and lung transplant.
He had begun raising money with friends for Harris sometime before entering Big Brother, raising only small amounts of money towards the £250,000 needed for her operation in the USA, but within 6 days of winning he achieved the target required for her life saving operation thanks to public support and generous donations from celebrities.
Craig works closely with many different charities and when it comes to fundraising he is certainly a man of action. Raising significant funds for charities close to his heart, Craig has abseiled off one of London's tallest buildings, zip lined 600 feet across an open quarry, sky dived from 12,000 feet, wing walked at 2000 feet and even dived with Europe's largest collection of sharks and stingrays.
He has also participated in marathons, cycle tours and tennis tournaments, captained teams at charity golf events and played football at major sporting venues including Liverpool F.C and Birmingham City F.C.
In 2000, Craig released the Christmas single with Warner music ´At This Time of Year´. He appeared on many programmes to promote the single including Radio 1 and Top of the Pops and recorded a video with his friend and Down's syndrome sufferer, Joanne Harris. The single went to Number 14 in the UK charts, achieving silver disc status and raising £40,000 for the Downs Syndrome Association, for which Craig is a patron.
Sadly in 1984 when Craig was just 13, he experienced the personal tragedy of losing his father by a drunk driver. In 2000, he was approached by the Department for Transport to back the government's £1.9 million series of hard-hitting television commercials. Craig faced the national media and reflected on his family's experience as he launched the 'THINK! drink drive' media campaign alongside the transport minister. As an ambassador for the road safety charity 'Brake', Craig continues to use his profile to launch drink drive campaigns alongside Chief Constables and dignitaries across the country.
Another charity close to Craig's heart is the Alzheimer's Society. In 2011 along with his sister Bev and girlfriend Laura, Craig ran the Liverpool Marathon in order to raise money for the well deserving charity.
Craig, who's impromptu decision to take part, allowed him only a couple of months training, finished the race in an impressive 4 hours and 56 minutes. Pleased with his time and vastly improved fitness levels, Craig has decided to continue training and has already booked himself in to next year's Liverpool Marathon and the London Marathon.
Craig exceeded his target of raising £2,000 for the Alzheimer's Society and is continuing to raise money for the charity.
For more information about Craig's charity work, call Champions (UK) Plc on 08453 313031. Alternatively, get in touch online by following the link below.