Craig's regular presence in the media makes him the perfect candidate to gain mass exposure for your brand. A trusted ambassador, Craig has worked with companies small and large throughout his career, working hard to ensure the clients he represents get the publicity they deserve.

Craig Hardware Tool
Craig Sanding Tool

At Champions (UK) Plc we will work with you to create a bespoke package of activities for Craig to incorporate into an ambassadorial role for your brand. Some of the benefits of having Craig as a brand ambassador include:

  • Valuable media coverage
  • The use of Craig's name and image rights for PR and marketing literature to promote your company
  • An agreed number of days per year for Craig to take part in activities and promotion for your company
  • Endorsements and testimonials
  • Advertising including television, radio, online and print
  • Hosting, presenting and providing editorial contributions
  • Personal appearances including home and trade shows, venue openings, media appearances, event hosting, product launches, educational visits, motivational speaking, after dinner speaking, award ceremonies and more.
  • Cross promotion with Craig's other endorsements
  • Cross funding on ideas and activities with other organisations

The world’s leading manufacturers of innovative painting and decorating tools, Wagner offer a range of products which are designed to make your work easier and home more beautiful. Whether you need to spruce up a wall or ceiling or refresh an outdoor space, Wagner has a selection of paint sprayers, rollers, strippers and heat guns which are effective and easy to use. The company dates back to 1947 and its workforce of more than 1,500 people continues to look for ways to enhance its offering. As brand ambassador, Craig puts together a series of ‘how to’ videos for Wagner showing audiences how to effectively use the products as well as appearing on Ideal World demonstrating the product to viewers.

Tile Mountain
Tile Mountain

Tile Mountain is a home décor retailer which specialises in tiling stocking thousands of wall and floor tiles. From tiles for your bathroom, to kitchen and outdoors the company offers a wide range of tiles in a variety of patterns and materials. The company has seen its fantastic products appear on a number of TV shows such as Grand Designs and 60 Minute Makeover always priding itself on offering a simple and smarter way to buy quality tiles. During his work with the brand Craig has produced several handy ‘how to’ videos which demonstrate the best way to tile all rooms of the house. The tutorials also see Craig answer frequently asked questions about tiling. The videos have reached over a million views and counting.


Able to provide more than 300 power and hand tools to its long list of clients, Silverline Tools is one of the largest tool manufacturers in Europe. From power tools such as bench tops, drills and grinders to automotive products to give your vehicle a boost you can get everything you need from Silverline. With local dealerships all over the country, the company is also on hand to provide advice on all DIY projects. For more than 30 years the company has provided its expertise manufacturing and supplying the highest quality tools. Craig has worked as an official ambassador for the brand creating videos to demonstrate its extensive offering. The videos have been incredibly successful totalling over 18m views!

David Lloyd
David Lloyd

David Lloyd Clubs offer premier gyms and fitness clubs across Europe and has clubs in 86 locations throughout the UK. Each and every club is home to an unrivalled range of equipment as well as the best personal trainers and group classes. As well as this its facilities include swimming pools, spas and great restaurants and cafes. The clubs also focus on wellness and combine exercise and nutrition with mindfulness and sociability.


A UK supplier of heavy building materials for the construction industry, Forterra is also a leading manufacturer of building products. The company create bricks, blocks, precast concrete and many other important building products. Recognised across the construction industry as one of the most respected suppliers and manufacturers in the industry and has 18 sites across the country. One of Craig’s biggest recent projects was the construction of his dream home and he used Forterra products throughout the building process.

mr and mrs diy
Mr and Mrs DIY

Craig isn’t the only member of the Phillips household who has a passion for DIY. With an art teacher for a mother and photographer for a father, creativity is in Laura’s genes as well. And, with Craig being one of the most popular faces on TV in the DIY world, the pair thought it would be a great idea to combine their knowledge and expertise to create Mr & Mrs DIY. The project will see Craig and Laura embark on a number of projects including educational workshops, how-to articles, online videos and information at their Dreambuild house.


The home of eco-friendly upcycling, Frenchic is a paint brand that is quickly making a name for itself. Having taken the home décor world by storm, the company can now be found with over 500 stockists around the world all providing a fantastic variety of paints ideal for all projects. Whether you’re looking to decorate your home or need a paint for some outdoor maintenance, Frenchic has something for everyone. The brand’s website also includes a number of helpful tips and tricks on how its paint can help to upcycle household items. Both Craig and Laura have featured in videos for the brand showing consumers how they can be used.