Craig provides sales masterclass at Wagner Spraytech’s annual conference

Craig Phillips, Wagner

Craig put his vast DIY knowledge and sales experience to the test when he travelled to Wagner Spraytech’s annual conference in Austria.

As the company’s Brand Ambassador, Craig met and greeted Wagner employees from all over the world, his cheeky charm and warm, friendly demeanour proving a hit with all the delegates.

Craig, who appears regularly on the Ideal Home Channel as part of his ambassadorial role, also provided a masterclass into television shopping sales techniques at the event, which took place on the 15th and 16th of July.

His years of experience in the building industry, combined with his many appearances as a resident expert on national television and on teleshopping channels, ensured that his presentation was incredibly insightful, knowledgeable, engaging and entertaining.

Craig said: “I am proud to be an ambassador for Wagner – they are best in class at what they do and are revolutionising the way in which we apply paint. They are unrivalled in what they do and I am delighted to be a part of their future.”